Old Trapper renews North American Whitetail TV sponsorship for 2026-27

Old Trapper will stay the exclusive beef jerky sponsor of North American Whitetail TV for the 2026-27 season, extending a multi-platform deal that spans television, digital, print and promotions. The renewal keeps the brand embedded across hunting segments, magazine coverage and consumer sweepstakes aimed at outdoor audiences.

Why it matters: - The renewal keeps Old Trapper in front of a targeted hunting audience across TV, web and print. - The deal extends a long-running partnership with one of outdoor television’s better-known hunting programs. - The sponsorship gives Old Trapper repeated brand exposure in content where outdoor consumers are already engaged.

What happened: - Old Trapper renewed its sponsorship with North American Whitetail TV for the 2026-27 broadcast season. - Old Trapper remains the exclusive beef jerky sponsor of the program. - The announcement was made in Forest Grove, Oregon, on Sept. 10, 2026.

The details: - Old Trapper branding and messaging will stay integrated throughout the program. - Old Trapper beef jerky will appear in hunt segments, Dr. Deer segments and Build Your Own Deer Factory segments. - Old Trapper signage will appear in Big Buck Profile segments. - Program hosts and contributors will continue wearing Old Trapper branded apparel during the season. - The partnership also includes exposure across North American Whitetail’s digital and print channels. - Those channels include NorthAmericanWhitetail.com, North American Whitetail magazine and select Outdoor Sportsman Group publications. - Old Trapper and North American Whitetail will also run promotional opportunities and consumer sweepstakes during the season. - Fans will have chances to connect with the brand and win Old Trapper products. - Old Trapper is based in Forest Grove, Oregon. - Old Trapper has produced beef jerky and meat snacks since 1969. - The company says its products are distributed nationwide and come in flavors including Old Fashioned, Peppered, Teriyaki and Hot & Spicy. - More information is available on Old Trapper’s website. - Old Trapper also linked to its Instagram page and Facebook page.

Between the lines: - The structure of the deal suggests Old Trapper is buying repeated exposure inside a niche audience rather than a one-off ad placement. - The multi-platform approach helps the brand reach viewers before, during and after televised programming. - The sponsorship also reinforces Old Trapper’s positioning around outdoor lifestyle marketing.

What's next: - Old Trapper branding will roll through the full 2026-27 North American Whitetail TV season. - The promotional and sweepstakes activity will continue throughout the season. - Additional exposure will come through the program’s digital, magazine and publication placements.

The bottom line: - Old Trapper is deepening a long-standing outdoor media strategy by keeping its brand embedded across North American Whitetail’s content ecosystem.